Your fence sales machine, running 24/7
Fence Estimating Software That Wins the Lead
Stop chasing unqualified leads. SmartFence puts a Fence Advisor, AI chatbot and instant online fence quotes on your website, then delivers qualified, budget-confirmed leads directly to your team.
✓ Quick setup✓ Works on mobile & desktop✓ Embeds on your website
The Challenge Facing Fence Contractors
Homeowners expect instant answers and 24/7 availability. Without the right tools, you're losing qualified leads.
Missed Opportunities
Without SmartFence
- Chasing unqualified leads wastes time and money
- After-hours inquiries go unanswered
- Homeowners shop competitors who respond faster
- Manual estimates slow down your sales process
Speed Wins Homeowners
With SmartFence
- Capture & pre-qualify leads automatically with instant estimates
- Educate & nurture leads 24/7 with the Fence Advisor and AI chatbot
- Know before you go with customer budget & preferences
- Close faster with better-educated homeowners
Two Types of Visitors.
One Powerful Tool.Homeowners arrive at different stages. SmartFence meets them where they are, and guides them to a quote when they're ready.
The Researcher
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1Lands on your site with questions
What fence suits my yard? Which fence is best for privacy?
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2User engages with Fence Advisor or Chatbot
Your embedded advisor and chatbot sincerely answers their questions using your company knowledge.
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3Curiosity turns into a quote request
When they're ready, the chat naturally converts them to the estimator where they leave their info.
The Ready Buyer
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1Arrives knowing exactly what they want
These homeowners are ready to buy, and want to know the price for one or more fence types.
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2Jumps straight to the estimator
Draw their fence area or enter measurements manually. The app is embedded on your site or redirected to.
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3Gets an instant, accurate quote
Powered by your products, pricing, and margins. Exact and available instantly.
Accurate, personalised based on your pricing, materials, and labour costs
Budget, preferences, site details ready to call — before first contact
The customer is informed. Meeting goes better. You close at higher rates.
Chat widget • Estimator and Advisor embedded • Standalone link
How SmartFence Works
Fence quoting software that captures, prices and qualifies leads on your own website. Deploy fast and start closing immediately.
Fence Advisor & Chatbot
Homeowners get instant answers any time, day or night. The Fence Advisor guides them to the right fence type, while the chatbot answers questions using your company's knowledge:
- Fence materials, styles, and durability
- Installation process and timeline
- Warranty and maintenance information
Interactive Fence Estimator
SmartFence offers both fence plotting tools and manual entry:
- Draw on satellite view — plot the fence, adjust points and place gates
- Manual entry — quick input if they know measurements
- Instant quote — based on your pricing structure
For wood, vinyl, chain link and ornamental & aluminum fences.
Powerful Lead Management Dashboard
See exactly what your sales and marketing teams need to close more deals:
- Customer budget and project preferences
- Complete conversation history
- Marketing channel attribution via Google Analytics
- Filter leads by any criteria
- Export to your CRM by CSV or API
Fence plotting
Homeowners Plot Their Own Fence
Right on a satellite view of their property, on your website. Every line, gate and measurement flows straight into their instant estimate.
- Plot multiple fence linesFront yard, back yard and side runs in one estimate.
- Add gates where they goDrop single or double gates right on the fence line.
- Drag points to adjustFine-tune corners and lengths without starting over.
- Live measurementsLengths update as they draw, ready for an instant quote.
Already know the measurements? Homeowners can skip the map and enter them manually.
Benefits for Your Entire Team
Fence contractor software for sales, marketing and owners, at one flat monthly price in USD or CAD with unlimited users.
For Sales Teams
Eliminate wasted trips. See customer budget and preferences before you drive out. Pre-qualified leads mean higher close rates and more efficient use of your time.
For Marketing Teams
Track what works. Built-in Google Analytics integration shows which channels convert. Filter and sort leads to understand your best homeowners.
For Business Owners
Deploy quickly. Easy setup with expert guidance. Customize with your logo and brand colors. Watch revenue grow as your team closes more deals faster.
For Homeowners
Instant answers, no pressure. Homeowners explore options at their own pace, become better educated, and feel confident in their decisions.
Higher Close Rates
Qualified leads convert better. Homeowners who see pricing and become educated are serious buyers. They make faster decisions and require less convincing.
Save Time
Eliminate tire-kickers. Stop wasting time on unqualified leads. Focus your energy on serious prospects who are ready to buy.
FAQ
Questions From Fence Contractors
Straight answers about SmartFence, pricing and setup. Don't see your question? We're happy to walk you through it.
Comparing tools? Read our guide to the best fence estimating software.
What is SmartFence?
SmartFence is fence estimating and quoting software for fence contractors in the US and Canada. It adds a Fence Advisor, an AI chatbot and an instant online fence estimator to your existing website, and sends you qualified leads with fence type, measurements, options and budget already filled in.
How is SmartFence different from other fence estimating software?
Most fence estimating software is built for office staff, or is a homeowner drawing tool with only one way to measure. SmartFence runs on your own website, lets homeowners draw on a satellite view or enter measurements manually (about 40% choose manual), and adds a Fence Advisor and chatbot most estimators don't have.
How much does SmartFence cost?
US$149/month for US businesses or CA$199/month for Canadian businesses (introductory pricing), with one service area included. One flat monthly fee with unlimited users, no per-lead or usage fees, no setup fee and no long-term contract.
Can SmartFence be added to my existing website?
Yes. It installs with a JavaScript embed, so the Fence Advisor, chatbot and estimator run on your own pages and work with Google Analytics, Tag Manager, Microsoft Clarity and your ad tracking. No rebuild needed.
Does SmartFence work for fence companies in the US and Canada?
Yes. SmartFence is used by fence contractors in both countries. US businesses are billed in US dollars and Canadian businesses in Canadian dollars.
Trusted by Fence Companies
