Features That Help You Close More Deals
SmartFence delivers the tools your entire team needs to capture qualified leads, save time, and increase revenue.
Benefits for Every Team
See how SmartFence helps each department achieve their goals
Make Contractor Sales Easy with Qualified Leads
Save Valuable Time
Eliminate wasted trips and unqualified leads. People who have received a rough price quote and seen your styles eliminate "tire-kickers."
- No more driving out to unqualified prospects
- Focus your time on ready-to-buy homeowners
- Stop answering basic questions repeatedly
Know Before You Go
See customer budget and preferences before you even speak with them. Being armed with this information allows targeted conversations.
- View estimated project value upfront
- See material and style preferences
- Read complete conversation history
Higher Close Rates
Better results with pre-qualified, educated buyers. Homeowners who see pricing and options make faster decisions and are easier to close.
- Close deals faster with informed buyers
- Less negotiation on price
- Homeowners are already excited about the project
Better Lead Management
Manage leads more effectively with powerful reports. All information at the push of a button.
- Filter and sort leads by any criteria
- Track follow-up tasks and reminders
- Integrate with your existing CRM
Better-Educated Consumers
Homeowners gain insights about fencing options and pricing. Better educated consumers are easier to deal with.
- Homeowners understand material differences
- They've already explored options
- Less time explaining basics
Capture After-Hours Leads
Never miss an opportunity with 24/7 availability. Homeowners get answers instantly, even at 2 AM.
- Qualify leads while you sleep
- Weekend inquiries get instant responses
- Beat competitors who aren't available
Marketing Insights Built Into the Software
Track What Works
Google Analytics integration shows which channels convert. Understand exactly where your best leads come from.
- See which ads generate qualified leads
- Track conversion rates by source
- Optimize marketing spend with data
Filter & Sort Your Leads
Endless options to view and analyze your leads. Segment by project value, location, material preference, and more.
- Identify high-value opportunities
- Target specific customer segments
- Export data for deeper analysis
Customize Your Branding
Match your brand with custom logo and colors. SmartFence looks like a natural part of your website.
- Upload your company logo
- Match your brand colors exactly
- Seamless integration with your site
Conversion Rate Insights
See exactly how many visitors become leads. Measure and improve your website performance.
- Track visitor-to-lead conversion
- Monitor engagement metrics
- A/B test different approaches
Customer Behavior Data
Understand what homeowners care about most. See which materials, styles, and options are most popular.
- Most requested fence types
- Popular material preferences
- Average project values
Integrate with Your Systems
Export data to your CRM, ERP, and business systems. SmartFence API enables seamless integration with your existing tools.
- CSV export of all leads and data
- SmartFence API for custom integrations
- Push data to CRM, ERP, or marketing automation platforms
Tools to Grow Your Business
Easy-Peasy Setup
Deploy quickly with expert guidance. SmartFence is designed for busy business owners.
- Quick Setup
- Dedicated onboarding specialist
- Add links or embed on your site
- Works on mobile and desktop
Instant Answers for Homeowners
Give homeowners the valuable information they expect. Service industries have been slow to respond - SmartFence changes that.
- 24/7 customer support
- Instant price quotes
- Product information on demand
Increase Revenue & Profits
Higher close rates. Supporting homeowners with powerful features leads to greater revenue.
- Qualified leads convert at higher rates
- Homeowners choose premium options
- Less discounting needed to close
Empower Your Sales Team
Give your team the tools they need to perform. Pre-qualified leads and rich customer data make every call more productive.
- More effective and efficient selling
- Close deals faster
- Higher team morale
Better Oversight
Maintain a higher level of oversight with reports. Know exactly what's happening in your business.
- Track performance
- Monitor lead quality
- Make data-driven decisions
Never Miss an Opportunity
Capture leads 24/7, even when you're closed. Competitors lose to you because they can't respond after hours.
- Weekend leads don't wait until Monday
- Late-night shoppers get instant answers
- Capture every opportunity
A Buying Experience Homeowners Love
Instant Quote
It's FAST! Homeowners can get a quote in just a few minutes. Because it's so fast, they don't mind using it!
Easy Process
Design their own fence in minutes. Even novice computer users can easily follow the steps to get an instant online quote.
Explore Options Effortlessly
Compare different choices easily. Homeowners explore the impact of different selections and configurations. They become educated consumers.
They're in Control
No pressure experience. Homeowners feel at ease through the entire process. No rush, no pressure, just relaxed exploration at their own pace.
Satellite View
See their property from above. Overhead satellite view allows users to easily approximate the size and position of their fence.
All Fence Types
Choose from every style you offer. Homeowners can select from every type and style of fence at the click of a button.
Customization Options
Review the entire range of options. Homeowners can review color options, size options, and other customizations you offer.
Multiple Configurations
Compare pricing differences. Homeowners can go back and add additional fences with different options to choose their favorite.
24/7 Availability
Get answers anytime. Homeowners don't have to wait for business hours to learn about your products and get quotes.
What Makes SmartFence Different?
Fence estimating software that wins the lead on your website.
Most fence software either builds quotes for your office after the lead comes in, or gives homeowners a drawing tool with one way to measure. SmartFence guides, prices and qualifies homeowners on your own website before your team picks up the phone.
- Guide: a Fence Advisor and AI chatbot trained on your products, pricing and warranties
- Price: draw on a satellite view or enter measurements; about 40% of homeowners choose manual entry
- Qualify: contact details come last, so every lead arrives with fence type, measurements, options and budget
Coming Soon to SmartFence
SmartFence is growing from your website into your back office and the field. Here's what we're building next.
Staff Quote Builder
Your office team builds and sends quotes from the SmartFence dashboard, using the same pricing and catalog that powers your online estimator.
Field Measurement
Sales and field staff capture measurements onsite from a phone or tablet, and the job lands in SmartFence ready to quote.
Paper Form Scanning
Prefer pen and paper on site? Fill in a SmartFence measurement form, then scan or photograph it. SmartFence reads the measurements and options into a draft quote and saves the original form with the job for reference.
Want a say in what we build? Founding partners get a direct line to our product team.
Tell Us What You Need