SmartFence vs mySalesman

Both put an instant fence estimate on your website. Here's how they differ.

mySalesman is an established online fence estimator with a large client base. SmartFence is a newer platform built only for fence companies, with a Fence Advisor, an AI chatbot, and both drawing and manual entry. This page compares what each product publishes about itself, as of October 2026.

mySalesman may suit you if

You want a long-established tool with a large user base
You also sell roofing, decks, or washing and want one vendor for several trades
You use JobNimbus, True, or ArcSite and want a listed integration
You want a budget range shown to customers while your exact prices stay hidden

SmartFence may suit you if

You want customers to choose drawing or manual measurement entry
You want a Fence Advisor that guides undecided buyers to the right fence type
You want an AI chatbot that answers questions using your company's own information
You want a modern, mobile-friendly experience that looks like part of your own website
You want the estimator on your own pages, tracked by your own analytics, heatmap and ad tools
You run more than one fence brand and want them under one login
You want a lower monthly price, billed in USD or CAD

60% draw 40% manual

How homeowners build estimates on SmartFence client websites (approximate split)

Not every homeowner wants to draw

Most online fence estimators only offer a drawing tool. mySalesman uses a drag-and-draw fence design tool on an aerial view and does not offer manual measurement entry.

On SmartFence client websites, roughly 4 in 10 homeowners choose to type in their measurements instead of drawing. Many already know their lengths, some already have a quote from another contractor and don't want to redraw the same lines, and others find the satellite view unclear because of trees or new construction. A drawing-only tool risks losing those leads.

Side-by-Side Comparison

Based on each company's public website as of October 2026. "Not listed" means we could not find it on mySalesman's public pages, not that it is impossible.

Feature	SmartFence	mySalesman
Pricing
Base price	US$149/mo or CA$199/mo (introductory)	$175/mo for the fence calculator
Pricing model	Flat monthly fee, unlimited users	Flat monthly fee, unlimited users
Contract	No contract, cancel anytime	No contract, cancel anytime; yearly plan saves $175
Setup fee	None, dedicated onboarding included	Same-day setup with a success coach
Billing currency	USD or CAD	Not listed
Customer experience
Draw fence on aerial/satellite view	Yes	Yes
Manual measurement entry	Yes	No
Adjust drawn points and place gates	Yes	Yes
Fence Advisor app (guides buyers to the right fence type)	Yes	No
AI chatbot app (answers questions using your company's information)	Yes	No
What the customer sees	Instant estimate for their fence	Budget range, with your actual prices hidden
Custom branding	Yes	Customizable catalog and website link
Website and tracking
Website integration	JavaScript embed that runs on your own pages	Link (redirect) or iframe
Google Analytics 4	Yes	Yes
Reporting	Yes	Yes
Heatmaps	Yes	No
Fence Advisor and chatbot reporting	Yes	No
Advisor and chatbot to estimator conversion tracking	Yes	No
Works with your own analytics, heatmap and ad-tracking tools	Yes, runs on your page so your tools see it directly	Limited by link or iframe setup
Your business
Lead dashboard and filtering	Yes	Yes
Service area	1 included (radius or drawn); more at US$35 / CA$49 each	Service area drawn on a map
Multiple fence brands	US$50 / CA$69 per extra brand, one login	Not listed
White label	US$100 / CA$135 per brand	Not listed
Other trades	Fence only	Roof, deck, and wash calculators at $25/mo each
Integrations	CSV export and SmartFence API	JobNimbus, True, ArcSite
Lead data ownership	Your leads remain your property	Not listed

Sources: mySalesman for fence companies (accessed October 7, 2026); SmartFence pricing; SmartFence features. Spot something out of date? Let us know and we'll correct it. See also: SmartFence vs typical fence estimators.

Built Into Your Website, Not Bolted On

SmartFence installs with a JavaScript embed, so the Fence Advisor, chatbot and estimator run directly on your own pages. Tools that send visitors to another site, or load inside an iframe, keep part of the experience out of reach of your website and your marketing tools.

Link or redirect

Visitors leave your website for a page on another domain. Your analytics session, ad attribution and branding stop at the click.

Iframe

A separate web page shown in a box on yours. Your tracking tools can't see inside it, it needs a fixed height, and it often looks different from the rest of your site.

SmartFence JavaScript embed

Runs as part of your page, on your domain. Every tool already installed on your site sees what homeowners do, and the experience matches your brand.

Works with the tools you already use

Web analytics

Google Analytics 4, Google Tag Manager

Estimator, advisor and chatbot activity lands in your own reports, in the same session as the rest of the visit.

Heatmaps and session recordings

Microsoft Clarity, Hotjar

See exactly where homeowners click, scroll and drop off inside the estimator. Content inside an iframe from another domain is not captured by these tools.

Ad conversion tracking

Google Ads, Meta Pixel, Microsoft Advertising

Track completed estimates as conversions on your own pixels, so ad platforms can optimize for real leads.

Marketing and CRM tracking

HubSpot and similar tracking codes

Keep campaign source and UTM details attached to the visitor from first click to submitted estimate.

Cookie consent

Your existing consent banner

One consent banner covers the whole page. No separate third-party cookies for browsers to block.

Other benefits of a JavaScript embed

Visitors stay on your site. No redirect to another domain, so the address bar shows your business the whole time.
Matches your brand. Uses your fonts, colours and layout instead of looking like a separate app.
Sizes itself to the content. No fixed-height box or scroll-within-a-scroll on mobile.
Attribution stays intact. Ad click IDs and UTM parameters stay with the visit, with no cross-domain setup.
Place it anywhere. Add the advisor, chatbot or estimator to any page, including ad landing pages and service-area pages.
Works with today's browser privacy rules. Browsers increasingly block third-party cookies inside iframes, which can break sessions and tracking.

Works Alongside Your Estimating Software

SmartFence handles the front end: educating homeowners, giving them an instant estimate, and qualifying the lead. Keep using the estimating, CRM, or job management tools your team already relies on.

Homeowner visits your site

The Fence Advisor and chatbot answer questions and recommend a fence type.

Instant estimate

They draw their fence or enter measurements and see a price right away.

Qualified lead

You get their budget, preferences, and conversation history, then send it to your other tools by CSV or API.

mySalesman is a trademark of its respective owner. SmartFence and Future Front Innovations Inc. are not affiliated with, endorsed by, or sponsored by mySalesman. Information about mySalesman is based on its publicly available website as of October 7, 2026, and may have changed since. Features described as "Not listed" were not found on mySalesman's public pages. Prices are monthly and exclude taxes.